Meta AI took a major step forward in 2025 with its expansion into Europe, including Spain, after overcoming regulatory challenges. Although its rollout was delayed due to strict regulations, Meta adapted its data usage model and processed requests with users’ explicit consent to comply with the rules. Currently, some features—such as image generation—are limited in Europe, but they are expected to become available soon. This generative AI assistant is now integrated into WhatsApp, Facebook, Instagram, and Messenger, offering advanced tools that enhance the user experience.
What is Meta AI?
Meta AI is an artificial intelligence assistant based on the Llama 3.2 model, designed to interact in real time and help with various tasks across Meta’s platforms. With over 700 million active users per month, this technology aims to make communication more efficient and personalized.
Key Features of Meta AI
Meta AI offers a range of innovative features within Meta apps:
- Interaction in group chats: Users can mention Meta AI in conversations to get quick responses and organize activities.
- Access to personalized content: Suggestions for posts, Reels, and trends based on user interests.
- Content generation: Assists with writing, travel planning, and information searches.
- Real-time assistance: Can answer questions, summarize text, translate messages, and perform calculations.
- Free access: No paid subscription or standalone app required.
- Guaranteed privacy: Only processes messages in which it is explicitly mentioned.
Meta AI in Spain and Europe
As of this week, Meta AI is now available in Spain and other European countries on WhatsApp, Instagram, and Facebook Messenger. This launch marks a significant milestone for European users, who can now benefit from its advanced features such as real-time responses and content generation.
However, there are still some limitations in Europe due to privacy regulations. Features like image generation are not yet active but are expected to roll out in the coming months.
How to Use Meta AI
On WhatsApp
- Update the app: Make sure you have the latest version installed.
- Open a chat: Mention Meta AI by typing @MetaAI.
- Interact with the assistant: Ask questions like “Recommend a nearby restaurant” or “Tell me today’s trends.”
On Facebook Messenger and Instagram
- Update the app: Download the latest version from the app store.
- Open a chat: Mention Meta AI by typing @MetaAI in a direct or group message.
- Explore features: Request information, draft personalized texts, or find relevant content.
- If the feature isn’t available yet, check for updates regularly, as the rollout is happening gradually.
Meta AI is transforming how we interact on social media through its integration into WhatsApp, Facebook, Instagram, and Messenger. Its free access and advanced capabilities make it a powerful and accessible assistant. While some limitations remain in Europe, its ongoing development promises to enhance the digital experience for millions of users.
